The New Attribution

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Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, joins our Google Ads Strategist, Caden Thompson, to explore the concept of incrementality testing and its growing importance in modern marketing attribution. • In this video, Nathan and Caden discuss why traditional attribution models are becoming less reliable and how incrementality testing can provide a more accurate picture of marketing effectiveness. They share insights on conducting these tests, including considerations for budget changes, geo-targeting strategies, and the importance of benchmarking. • Whether you're grappling with attribution challenges or simply seeking to expand your marketing knowledge, this dialogue between Nathan and Caden offers a nuanced look at an increasingly crucial aspect of digital marketing strategy. • 0:00 - Introduction and the importance of incrementality testing • 3:38 - Benchmarking and geo-targeting strategies • 8:04 - Structuring and timing incrementality tests • 12:18 - Understanding true incrementality in profit • 14:25 - Early signals and engagement metrics • Connect with Nathan and Blue Sense Digital here: • Blue Sense Digital website: https://www.bluesensedigital.com.au/ • Nathan on LinkedIn: / nathan-perdriau • YouTube channel: / @bluesensedigital • Podcast: / @blues-brothers-podcast • 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ • 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ • 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ • 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads • on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN • 👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC? • Sign up for a FREE Growth Plan today: https://sol8.com/ap/ • Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals. • 🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns. • -------------------------------------------------- • ⬇️️ You can find us here ⬇️️: • Website: https://sol8.com/ • Twitter: / solutions_8 • Instagram: / solutions_8 • Facebook: / solutions8llc • LinkedIn: / solutions-8 • #googleads #digitalmarketing #googleadsbestpractices #ppc

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