A Better Best Buy
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Video Source: www.youtube.com/watch?v=XwqwhCS_2zU
Professor David McAdams explains how Best Buy can profitably partner with online retailers, instead of losing money to “showrooming.” • This video was partly based on the team project of David's students Lynn Liao, Derek Song, Jonathan Wong, and Manav Tandon. See their team interview at • A Better Best Buy (Team Interview con... • The Game-Changer Files (http://GameChangerFiles.com)
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