Intellectual Property and Tourism

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Intellectual property (IP) is emerging as one of the key growth factors in the tourism industry, but what are the practical implications? Join Patricia Carmona and Mary Hayrapetyan as they highlight the page points of the publication “Boosting Tourism Development through Intellectual Property”, co-published by WIPO and the World Tourism Organization (UNWTO). Using real-life case studies as examples, they guide us through the potential of IP to add value to touristic activities as travel rebounds from the global pandemic. • About Patricia and Mary: • Patricia Carmona is a Senior Specialist in the Tourism Market Intelligence and Competitiveness Department at the World Tourism Organization (UNWTO) and Mary Hayrapetyan is an Associate Program Officer in WIPO’s Development Agenda Coordination Division. • The book: • https://www.wipo.int/publications/en/...

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