BERSHKA DENIM FW24

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BERSHKA – Denim collection FW24 • The new editorial in collaboration with the British creative director features key pieces and styles for Fall 2024, including Western and workwear codes, with looks based on denim. • Denim renews its indispensable status this season in response to Generation Z's growing interest in timeless garments, and BERSHKA's latest editorial, produced under the creative vision of Jamie Reid, celebrates the versatility of denim and invites trend followers to interpret the most relevant styles of the moment: Western and workwear. The looks, captured against contrasting backgrounds, are based on denim garments that offer a modern interpretation of these classic styles. • In the girls' outfits, denim is presented as a versatile canvas, where Western and American indie are combined with fur and leather textures. Indigo, characteristic of untreated denim, stands out as the dominant color, while the more pronounced washes of some pants or the incorporation of corduroy details on jackets resonate with the DIY trend. • The boys' proposal is based on the workwear and utility macro-trend, selecting garments that embrace functionality and explore contemporary silhouettes. This styling exercise integrates influences ranging from preppy to Y2K, allowing each piece to adapt to different styles without losing the minimal approach. • • All looks are available at http://www.bershka.com and in physical BERSHKA stores. • SUBSCRIBE TO BERSHKA • http://bers.hk/SubscribeToBershka • • STAY TUNED, FOLLOW US! • Instagram: http://bers.hk/BershkaInstagram • TikTok: https://bers.hk/BERSHKATIKTOK • Facebook: http://bers.hk/BershkaFacebook • Twitter: http://bers.hk/BershkaTwitter • Pinterest: http://bers.hk/BershkaPinterest • Spotify: http://bers.hk/BershkaSpotify

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