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Video Source: www.youtube.com/watch?v=ePbomeO-F0Q
https://bit.ly/GoogleFeed1 Truth be told, it is almost completely pointless to run ads if you don’t track your conversions properly. Without a steady conversion tracking setup on Shopify, you cannot optimize your ad campaigns, or spending, rendering the entire endeavor useless. • We have prepared this guide to let Shopify merchants have an accurate Google Ads Conversions setup with the best practices applied. We have covered the following topics: • How to set up Google Ads Conversions on Shopify • What is Google Ads Enhanced Conversions and how you can set up • Best practices toolset on Google Ads Shopify connection • Primary Secondary conversions • Common problems and solutions • You can use Google Ads conversion tracking to track actions that people take on your website after clicking one of your ads. For example, with Google Ads conversion tracking set up, you can see which one of your Google Ads advertisements generates the most sales on your online store. • Before setting up custom Google conversion tracking through edits to the theme code or through a third-party app, make sure you don't already have conversion tracking events set up in your Google Ads account. If you're using Shopify's Google YouTube channel, then the channel automatically adds conversion tracking events to your Google Ads account during setup. • If you set up custom tracking on top of an existing conversion tracking configuration, then your store might have duplicated conversion tracking events. Duplicated conversion tracking can cause inaccurate report data and problems with ad optimization. When you set up custom tracking, you can disable duplicated conversion tracking events from your Google Ads account. • If you need to disable duplicated conversion tracking events from your Google Ads account, then make sure you disable only the duplicated tracking events. Disabling non-dup
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