Competitive Analysis Framework For Your Business Growth Upmetrics
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Video Source: www.youtube.com/watch?v=klrQJB6F77U
Competitive Analysis Frameworks • Competitive Analysis is a strategy wherein you research a competitor’s products, services, sales, marketing strategies, and more such parameters to create strong business strategies. • Now we will discuss five different Competitive Analysis Frameworks that help you stay ahead of your competitors. • • 1. SWOT Analysis • It is a technique that gives you an idea about your Strength, Weakness, Opportunities, and Threats in your business. • You can apply this technique to your product/service, sales, and marketing strategies, target audience, and more. • • 2. Porter's Five Forces • It is a group of analyses wherein you study five different factors like Competitive rivalry, Supplier power, Buyer power, the Threat of substitution, and the threat of new entry. • This can help you understand the strength of an organization’s current and upcoming competitive position. • • 3. Strategic Group Analysis • It can be created based on many parameters such as Specialization, Brand identification, Market pull and push, Product quality, Technological positions, Vertical integration, Cost position, Price policy, and more. • It is used to examine the competitive environment and the rivalry among competitors within an industry. • • 4. Growth-Share Matrix • Growth-Share Matrix is a table, split into four quadrants, each with its own unique symbol that represents a certain degree of profitability: Question marks, Stars, Pets, and Cash cows. • It is a planning tool that uses graphical representations of a company's products and services in an effort to help the company decide what it should keep, sell, or invest more in. • • 5. Perceptual Mapping • In this framework, You can figure out where your Brand, Product, and Services stand among competitors. • It generally consists of two attributes: Price Quality • Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. • Our Free Competitive Analysis Kit to help you get started: • https://upmetrics.co/download/competi... • Create professional business plans quickly and easily in every industry with a pre-written business plan template, Fill in the blanks and we will prepare your polished business plan. Use the financial modeling tool and it calculates all the summaries for you. Get on the same canvas with your team to build your business strategies with our library of business model canvases. • Get 200+ free business plan templates here • https://upmetrics.co/sample-business-... • Free E-Book: Ultimate Guide On Writing A Business Plan • https://upmetrics.co/download/ebook • Visit upmetrics today to get more pro tips on writing a business plan. • https://upmetrics.co/ • --------------------------------------------------------------- • // LINKS • Learn more about #Upmetrics and Find Resources to build your Business - https://upmetrics.co/ • Join our private Facebook group - / 40711. . • Follow Upmetrics on Instagram to Stay Updated - / upmetrics.co • E-books, Guides More - https://upmetrics.co/resources • -------------------------------------------- • business plan • business model canvas • financial modeling • competitor analysis • competitor analysis framework • competitive analysis • competitive analysis tools • how to do competitor analysis • competitor's marketing strategy • competitors marketing strategy • competitor analysis marketing • how to spy on your competitors • competitor analysis example • competitor analysis seo • competitor analysis tools • strategy • competitor analysis competitive analysis • how to do competitor analysis • competitive advantage • competitor analysis template • competitor analysis in seo • competitor keyword analysis • competitor analysis tools • competitor analysis seo • competitor analysis marketing • digital marketing tips • business competitors • ----------------------------------------------------------
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