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Video Source: www.youtube.com/watch?v=lF08cemYbVY
To have success with Google Ads, it's essential to understand CPC, CTR, CPA, and CPM. • But that all starts with understanding the basics. • What’s an impression? A search result or an ad shows up on a page • What’s a click? A user clicks the search result or ad on a page • What’s a conversion? After clicking on the search result or ad, the user completes an action that is meaningful for the business. • For example: • A completed purchase for an Ecommerce site • A submitted contact form for a B2B software company • A new email subscriber for a local nonprofit • What is cost? • The amount the advertiser pays Google Ads for our paid clicks (Search ads) and paid impressions (Display ads) • From understanding those 4 base terms, you can move to understanding the calculated metrics. • What’s click through rate? (CTR%) • Clicks / impressions • What’s cost per click? (CPC) • The average cost an advertiser pays for a paid click. This metric is most commonly used to help evaluate Search campaigns. • What does cost per acquisition (CPA) mean? • Cost per acquisition or, cost per conversion (cost / conv). This is the cost for each conversion from the advertising efforts • What does conversion rate mean? • The likelihood that a click will result in a conversion (total conversions / total clicks) • What does CPM mean? • Cost per thousand impressions. This metric is most commonly used to help evaluate Display campaigns. • It's critical to understand conversion efficiency, especially if we're going to be using automated bidding in Google Ads. • Here are a few necessary links, including the process to set up conversion tracking in Google Analytics, and then linking those conversions with the Google Ads platform. • • Відео - set up conversion tracking • https://www.rootandbranchgroup.com/im... - import conversions to Google Ads from Google Analytics • Root and Branch provides training and consulting services focused on SEO, Google Ads, Google Analytics. Subscribe for more training and tips like this each week.
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