Advanced SEO and AIO

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Top 3 actions a marketer should take next for optimal SEO and AIO: • 1. Prioritise User Experience (UX) and Core Web Vitals • Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. • Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey. • 2. Leverage AI Tools for Keyword Research and Content Creation • Why: AI-driven tools can significantly enhance SEO by identifying search trends, clustering keywords, and generating optimised, relevant content. • Next Steps: Use tools like Surfer SEO, Clearscope, and Frase for AI-powered keyword research and content gap analysis. Focus on producing high-quality, optimised content that satisfies both user queries and AI-driven algorithms. • 3. Optimise for Voice Search and Emerging AI-Driven Platforms • Why: With voice search growing and AI-first search engines like Perplexity rising, optimising for conversational queries and AI-generated results is crucial. • Next Steps: Target long-tail keywords and question-based content for voice search, implement schema markup to enhance AI understanding, and start monitoring AI-first search platforms to refine your SEO approach. • These steps combine traditional SEO techniques with emerging AI opportunities, ensuring your content remains visible and competitive across evolving search platforms. • More webinars like this at Cambridge Marketing College http://marketingcollege.com/events • More content like this at Neil Wilkins Online https://neilwilkins.online/category/m...

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