NoConditionsApply To promote inclusion of women in the Bengali ritual of Shindoor Khela

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This Durga Puja, we created history by changing the tradition of division to a new tradition of sisterhood #NoCondtionsApply • Credits: • • Campaign Elements: Digital Print • Client: Times of India • Creative Agency: FCB Ulka • Creative Partner: Fred Levron • Chief Creative Officer: Swati Bhattacharya • National Creative Director: Surjo Dutt • Creative Team: Shailesh Khandeparker, Romit Nair, Donovan D’souza, Arijit Gupta, Arijit Sengupta, Abhijeet Ray, Anusheela Saha, SV Srinath, Gayatri Sriram, Ranit Mukherjee, Aurdhendu Banerji • Account Management: M N Damodaran, Vineeta Arora • Planning Team: John Thangaraj • Director (of the TVC): Amit Roy • Producers: Kirk Dias, Ramel George • Production House: The Bakery Films • • This Ad is related to: • Durga Pooja, Times of India, Digital Print, FCB Ulka, #NoConditionsApply, TVC campaign, gender equity, Indian festivals, Shindoor Khela, Bengali, Indian rituals, transgender, Kolkata, Hindu festivals, Advertising, print campaign

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