How to Conduct a Competitive Usability Evaluation

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Competitive usability evaluations help you understand how your competitors solve certain design problems and how you might outperform them. These evaluations are often performed at the beginning of design projects to shift their direction toward areas of opportunity. • Read More: https://www.nngroup.com/articles/comp... • Watch Next: • Competitive Reviews vs. Competitive R... • Enroll in live training: https://link.nngroup.com/yt-discovery • Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter • Follow us and stay connected: • Linkedin: / nielsen-norman-group • Instagram: https://instagram.com/nngux?igshid=Ym... • Twitter: / nngroup • _______________________________________________________ • Chapters: • 00:00 Competitive Usability Evaluation: Definition • 0:23 Benefits of Competitive Design Evaluations • 1:13 Choosing Competitors • 1:36 2 Methods for Competitive Usability Evaluations • 1:48 1. Competitive Reviews • 2:22 2. Competitive Testing • 2:56 How to Analyze Competitive Usability Evaluations • 3:17 Summary • 3:41 View More NN/g Content

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