Promotion Strategy Strategic Marketing of High Tech and Clean Tech

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=0MSltg4aavE

Stanford CSP BUS47 - Strategic Marketing of High Tech and Clean Tech Spring 2012 • Instructor: Tony Seba • Promotion Strategy • Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy offers tips on how new companies should build a promotion strategy (publicity, advertising, communication) without a large budget. • What's the right promotion strategy? • What's the right social media strategy? What are the key things to emphasize - regardless of outlet (Facebook, LinkedIn, Twitter, etc.) What are the right messages? • When should a company invest in publicity and public relations? When does it invest in advertising? • What is the best content strategy? • How is advertising or promotions different from branding? • What do stories have to do with advertising? • More information: • http://www.tonyseba.com

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