Kuwait influencer Sondos AlQattan controversy











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A Kuwaiti Instagram star’s video criticising new laws requiring a day off per week for Filipino domestic workers in the country provoked a backlash on social media last week. • Makeup artist Sondos Alqattan, who has 2.3 million followers on Instagram, said in the video: The new laws that have been passed are like a pathetic film. For her [domestic worker] to take a day off every week, that's four days a month. Those are the days that she'll be out. And we don't know what she'll be doing on those days, with her passport on her. • Alqattan's comments provoked an angry backlash, but Alqattan refused to back down, which only served to escalate the controversy and led to several brands that she worked with cutting ties. • In this edition of Inside AB, Jeremy Lawrence and Bernd Debusmann look at how the story unfolded and what it says about the perils of creating a personal brand - for both the influencer and the brands with which they align themselves. • Website: http://www.arabianbusiness.com/ • Like Us on Facebook:   / arabianbusiness   • Follow Us on Twitter:   / arabianbusiness   • Follow us on Google+: https://plus.google.com/+arabianbusiness • Follow Us on Instagram:   / arabianbusiness   • Follow Us on LinkedIn:   / arabian-business   • Subscribe to our Youtube Channel for Business News and Events in the Middle East Region: https://www.youtube.com/user/arabianb...

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