The BIG Cookie Problem 1st vs 3rd Party Cookies Explained











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💡 Why a healthy diet of browser cookies is exactly what makes the web so great. • Cookies are how the Internet remembers you, and saves you the hassle of logging into websites every 2 minutes. These innocent little morsels are a vital part of how the web works. • Yet they are an easy target because they are often used to store the personal information of website visitors. Of course, we all know that blaming cookies for the bad things people do with them is like blaming the laws of gravity every time a leaf falls from a tree. • This is becoming a big problem for marketers, because we need cookies in our lives. According to Google, they are essential. • 0:00 - Intro • 0:29 - History of Cookies • 1:28 - Who is affected by cookies? • 2:36 - First-Party vs. Third-Party Cookies • 4:37 - Why are cookies controversial now? • 6:19 - Cookies are good for you! • 🏷 Do you need server side tagging? Download this FREE Decision Tree to help you determine if server side tagging is appropriate for your organization. ▶️ http://ddu.ai/3y87 • 📌 Find us here • The Data Driven U site: https://www.datadrivenu.com/ • Our FREE Resources: https://www.datadrivenu.com/all-resou... • Our Programs: https://www.datadrivenu.com/all-progr...

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