INTRODUCTION TO BUSINESS Unit 5 Chapter Summary











>> YOUR LINK HERE: ___ http://youtube.com/watch?v=2S3nUh-gnvw

Reach an accurate understanding of what marketing is and what it entails. • Explain the methods that companies follow for strategic positioning towards market segments. • Develop skills necessary for an integrated management of the marketing mix elements, namely; product, pricing, place, and promotion. • Grasp the issues related to branding, which stands as the most strategic, long-term investment of the company. • Describe new trends in marketing influenced by globalization, automation, and digitalization. • Appraise how and why the marketing principles can be applied in accordance with ethical principles of doing business in a globalizing and digitalizing 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