quot MILLIONS OF MASTERPIECESquot 1948 CHEVROLET AUTOMOBILE ASSEMBLY LINE PROMO MOVIE 88524











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Support Our Channel :   / periscopefilm   • One of the many promotional films for General Motors made by the Jam Handy Organization, Millions of Masterpieces (1948) shows the design and assembly process behind the Chevrolet cars of the era. It starts with an historical overview of design in the form of the illumination of books, and then the development of the printing press, as an example of how technology can make things more efficient and produce millions of masterpieces just like an auto assembly line and mass production make great cars inexpensive. • 0:34 - 0:42: Many years ago, only a few were privileged to hear great music, but now, thanks to radio, everyone can enjoy it. • 0:53 - 1:02: In the past, books were painstakingly copied by hand, making them accessible only to the rich and learned. • 1:13 - 1:18: Today, printing allows books to be duplicated quickly and made available to everyone. • 1:22 - 1:31: Printing combines the skill of the author and the craftsmanship of the artist into a single master plate, producing thousands of perfect copies. • 1:45 - 1:49: Luxurious transportation was once a privilege of the few, with handmade coaches made from the finest materials. • 2:06 - 2:16: The engineering model of a new Chevrolet involves significant investment in experimental work, design, and testing. • 2:18 - 2:31: The first model of each new line of cars is handmade by craftsmen, similar to early cars. • 2:35 - 2:42: Through quality mass production, new Chevrolets are made each year, making them affordable for millions. • 2:47 - 2:55: Quality mass production begins with raw materials like steel plates and iron billets. • 3:00 - 3:18: Chevrolet's research and engineering facilities determine the best materials for performance in the finished car. • 3:22 - 3:28: Materials are tested to ensure they meet high standards. • 3:32 - 3:39: Experimental engine parts are subjected to rigorous testing. • 3:42 - 3:48: Paints and lacquers are tested for durability. • 3:54 - 4:03: Every raw material is tested to ensure it meets maximum performance standards. • 4:06 - 4:17: Quality mass production relies on the finest machines, products of Chevrolet ingenuity. • 4:20 - 4:28: Master dies produce precise parts, repeating the process thousands of times daily. • 4:32 - 4:38: Power presses stamp out door panels and top sections. • 4:40 - 4:51: Precision machines bore and polish engine cylinders. • 4:55 - 5:07: Thousands of axles are formed daily from strong alloys and machined to exact specifications. • 5:10 - 5:18: Quality control instruments help craftsmen ensure the quality of their work. • 5:21 - 5:26: Gauges used in mass production are extremely accurate. • 5:30 - 5:32: Inspection is constant, with gears checked for precision. • 5:35 - 5:47: X-ray machines detect hidden flaws in crankshafts. • 5:49 - 6:00: Each new engine is electrically driven and inspected before being tested under its own power. • 6:03 - 6:09: Quality mass production also requires skilled and alert people. • 6:11 - 6:15: Assembling all parts together requires precise timing. • 6:18 - 6:44: Timing and system ensure chassis parts are where they need to be when needed. • 6:47 - 7:00: Split-second timing keeps engine assembly moving smoothly. • 7:02 - 7:19: Systems of control ensure over 15,000 parts are delivered to the line with precision. • 7:22 - 7:30: The body of a particular color is matched with the chassis and fenders. • 7:33 - 7:44: Interior trim and upholstery are timed to arrive on the main line when needed. • 7:47 - 8:04: Each car, a masterpiece of 15,000 parts, moves down the line with continuous inspections. • 8:07 - 8:20: Each car is test-driven before leaving the plant to ensure perfection. • 8:23 - 8:58: The result is a Chevrolet, a masterpiece of comfort, beauty, durability, safety, and economical performance, made for millions. • Motion picture films don't last forever; many have already been lost or destroyed. For almost two decades, we've worked to collect, scan and preserve the world as it was captured on 35mm, 16mm and 8mm movies -- including home movies, industrial films, and other non-fiction. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. • This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com

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