Interview with Rehana Raj Choithrams at Seamless Middle East 2024

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Seamless Xtra Editor, Mark Dowdall speaks with Rehana Raj, Operations Head - Retail at Choithrams. This interview took place at Seamless Middle East 2024. • ⏱️TIMESTAMP⏱️ • 00:00 Introduction • 00:31 Choithram's omnichannel strategy • 03:04 Why the right location is so important • 03:37 The need for an integrated picking application • 04:27 How does collaboration fit into the overall retail strategy

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