The Debrief Heliux

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=ZL0cB9xiXQs

Another Odi episode of the Debrief is here! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, co-founder and CEO of Heliux Alex Craig, discusses why he felt brand was important in the pre-seed stage, his understandable fears, and his advice for other early stage founders considering their brand needs. • 0:00 - Intro • 3:10 - How did you know it was time to invest in brand? • 7:40 - What were you looking for in an agency partner? • 10:25 - What was the most challenging part of the rebrand for you? • 16:15 - What was the most rewarding part of the brand project? • 23:09 - What has your new brand allowed you to do that you couldn't before? • 25:42 - What advice do you have for a fellow founder considering investing in brand? • Check out the full case study: https://odibrand.agency/work/heliux • - • Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab. • ►https://odibrand.agency • Looking for a brand agency? We would love to hear from you. Email us: [email protected]

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