Negotiating From a Place of Weakness Using Cognitive Empathy Shermin Kruse TEDxReno

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NOTE FROM TED: Theories discussed in this talk only reflect the speaker's personal views and understanding of the brain. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/t... • Shermin Kruse showcases how to use cognitive empathy to get a leg up in negotiations, even if you’re the less powerful party for social, racial, economic, gender, or other reasons. Using stories from her childhood in post-revolutionary war-torn Iran, Shermin reveals cognitive empathy as the skill of understanding the thoughts and emotions of your counterpart without feeling emotionally attached to them. In this way, Shermin shows how empathic powers flip the power-switch to your favor in all negotiations, from the bargains that help you thrive in an overwhelming corporate world to those that keep your family safe. Shermin Kruse is a negotiation consultant specializing in weaponizing empathy and stoicism; a law professor at Northwestern Pritzker School of Law teaching complex negotiation, global transactions, and leadership; a masterclass instructor on the topic of Tactical Empathy (www.sherminkruse.com), and a thought leader with a long history of civic engagement. Ms. Kruse is also the author of the critically acclaimed, best-selling and semi-autobiographical novel Butterfly Stitching. Prior to this, Ms. Kruse was a partner at the law firm of Barack Ferrazzano, representing international companies for 17 years. • Ms. Kruse is a frequent speaker on issues relating to complex negotiation, tactical empathy, stoicism, leadership, professional development, and human rights; the winner of multiple professional and human rights awards for her local and global work; a founder and/or director of several NGOs and non-profit entities; and a frequent columnist and commentator for various press outlets. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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