Poppy Ackroyd Seedling Official Video

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=aaAThFlN-Xk

The official video for Poppy Ackroyd's new single ’Seedling' , by Jola Kudela. • Taken from the forthcoming album ‘Pause’, out 12th November on One Little Independent Records • Stream 'Seedling': http://poppy-ackroyd.lnk.to/seedling • Pre-order pre-save ‘Pause’ : http://poppy-ackroyd.lnk.to/pausepreo... • “ I was trying to imagine the process of nature waking up, beginning with a seed, that then slowly transforms itself into a seedling. So, we begin with a frozen environment that encapsulates the seed – it seems trapped and immobilised by the icy world. Then gradually it starts to warm up and defrost, fighting with the power that has been holding it frozen. • I collected small pieces of plants and leaves, submerged them in water and put them in my freezer. Then I observed the process of defrosting, filming it in timelapse. The technical approach has turned into a form of meditation and confrontation with time. Time-lapse by its nature involves recording long periods of time and changes that happen within the period wouldn’t be normally visible to the naked eye. So in a way it transforms the standard perception of time. You need to sit tight and wait, almost meditating for hours in order to see your final shot. • The second part of the video when the music grows was filmed in timelapse with the infrared camera. By using Infrared I wanted to push the idea of a seed perceiving the world around it even further: IR light isn’t visible to our eyes. The IR filter had cut out most of the visible light (400-700nm) and I was left with a fraction of it (720nm), visible only by extending the exposure time to 2 min per frame. As a result I was able to see a very narrow spectrum of light which is close to the infra-red frequency: a different aspect of electromagnetic radiation that surrounds us. • The post-production process was made on Autodesk Flame and I used a shader to project and manipulate images mapped inside a sphere. It completed my idea of simulating a point of view of a little seed” Jola Kudela • • Follow Poppy Ackroyd online: • Instagram: / poppyackroyd • Facebook: / poppyackroydsounds • Twitter: / poppyackroyd • Website: www.poppyackroyd.com

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