youtor.org
Mother Energy Case Study From Inept to the Evoked Brand Set
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=bfCPZ_HDx-U
This is a case study of the Mother Energy product that was launched into the Australian market by Coca-Cola around 2006. It is a great example of redesigning and repositioning a brand from the inept brand set into the evoked (consideration) brand set. • Check out the student teaching activity at... https://www.greatideasforteachingmark...
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