What is LTVCAC Ratio and How it is Calculated











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The LTV:CAC ratio is the Customer Lifetime Value to Customer Acquisition Cost ratio, which measures the efficiency of customer acquisition by comparing the value a customer generates over their lifetime to the cost of acquiring them. • - • The Management eLearning (MeL) research group is part of the Economics and Business studies at the Universitat Oberta de Catalunya (UOC). • https://blogs.uoc.edu/mel/ • https://x.com/melresearch_

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