What makes Erstes banking platform George unique I Erste Group











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George, Erste Group’s forward-thinking banking platform, was designed from the ground up with personalization as a key focus, and has enjoyed great success among customers as a result. • Subscribe to our Youtube Channel: https://goo.gl/wF99JJ • Banks are applying technology to promote a level of personalization that ensures clients are offered products and services that are uniquely relevant to them. Another key trend shaping retail banking: platformization, which sees banks striving to create “one-stop shops” that provide A-to-Z information and services around specific client needs or life events, such as buying a house. • Erste Group's chief retail officer Peter Bosek addresses these and other trends reshaping retail banking and outlines the steps the bank is taking to stay at the forefront of these developments. • +++ • Erste Group is one of Central and Eastern Europe's foremost financial services group. We have an extensive franchise in the fastest growing economies in the region, based on providing million customers with a high standard of personal service and a comprehensive range of financial products. • +++ • Erste Group: https://goo.gl/oiZKf0

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