Ghana firm tackles missed business with mobile internet











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(19 May 2024) • FOR CLEAN VERSION SEE STORY NUMBER: 4495236 • • ASSOCIATED PRESS • Hohoe, Ghana - 18 April 2024 • 1. Various of Rita Quansah, of Uniti Networks teaching farmer Cyril Fianyo how to use different apps on his phone • 2. Various of Fianyo tending his crops in field • 3. SOUNDBITE (English) ​​Cyril Fianyo, farmer: • “I like searching on the phone so much. So when I got this, I saw this phone is very smart. So I don’t find it difficult to get some information that I want.” • 4. Various of market traders attending a Uniti Networks digital literacy workshop • 5. ​​Rita Quansah of Uniti Networks addressing traders UPSOUND (English) Rita Quansah, Uniti Networks: “For those of us who are market women we have Oze an app called Oze. The Oze app is going to help you to record your sales and your expenses. • 6. Various of Quansah teaching digital literacy workshop • 7. SOUNDBITE (English) ​​Rita Quansah, Uniti Networks: ++PART OVERLAID WITH SHOT 11++ • “We do video tutorials in the local language so it could be, depending on the community we are in, so in this case, in Hohoe, we would have audio in Ewe explaining every text that we have written in English. There are video tutorials as well in the app in Ewe so that those who are not able to even understand the English will be able to watch the videos in their local language. • • ASSOCIATED PRESS • Accra, Ghana - 23 April 2024 • 8. Anita Akpeere, owner of Jaynita Catering and Services, checking orders on her phone • 9. Close of phone • 10. SOUNDBITE (English) ​​Anita Akpeere, owner of Jaynita Catering and Services: • “I actually get my orders from Instagram, TikTok, Facebook, WhatsApp, and normal text messages, and without internet, you will not be able to get all these assets so I think having a mobile phone and a smartphone and internet, you can be able to work.” • 11. Close of Akpeere checking orders on her phone • STORYLINE: • Internet-enabled phones have left an indelible mark on modern-day life around the world, a ubiquitous tool for personal and business life. • • But, while 85% of sub-Saharan Africa has mobile coverage, only 25% of adults currently have access. One company in Ghana is taking a hands-on approach to close this digital gap. • • Uniti Networks offers finance to make smartphones affordable and coaches new users to navigate a platform of impact-driven applications. • • The digital newcomers are offered advice in various areas, from pensions to business bookkeeping and agriculture, with apps providing weather information and good practices to adapt to climate change. • • Cyril Fianyo is a vegetable farmer in a village called Atabu in Ghana’s Volta region. He believes his business has the opportunity to expand now he's able to use the internet on his phone. • • Previously he was restricted to only calls and texts. • • He used his identity card to register with the firm and put down a deposit of 340 Ghanaian Cedis (25 US dollars) for the smartphone and will pay the remaining 910 Cedis (66 US dollars) in instalments. • • Fianyo, who previously planted according to his intuition and rarely interacted with farming advisors is optimistic that the technology will help him increase his yields. • • “I like searching on the phone so much,” he says. • • “When I got it, I saw that this phone is very smart, so I don’t find it difficult to get some information that I want.” • • At a training session in Hohoe market, Uniti Network's Rita Quansah teaches a digital literacy workshop to a small group of men and women. • • Hohoe is in Ghana’s Volta region, where most of the population speaks Ewe. • • • • • • • She says it would not be possible without her phone. • • • • • Find out more about AP Archive: http://www.aparchive.com/HowWeWork • Twitter:   / ap_archive   • Facebook:   / aparchives   ​​ • Instagram:   / apnews   • • • You can license this story through AP Archive: http://www.aparchive.com/metadata/you...

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