Episode 135 The Consumer Confidence Index

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What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order. • Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ • Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusines... • Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb • View additional videos from Alanis Business Academy and interact with us on our social media pages: • YouTube Channel: http://bit.ly/1kkvZoO • Website: http://bit.ly/1ccT2QA • Facebook: http://on.fb.me/1cpuBhW • Twitter: http://bit.ly/1bY2WFA • Google+: http://bit.ly/1kX7s6P • Listen to Alanis Business Academy on the go by downloading our new podcast: • iTunes: http://bit.ly/1dwKyWi • Stitcher: http://bit.ly/PvPjoa • Tunein: http://bit.ly/1gLsDH4 • Published by the Conference Board, the Consumer Confidence Index (CCI) measures consumer optimism towards the state of the economy. Through this economic indicator investors, businesses, and many others attempt to gain insight into one of the most important players in the economy: the consumer. Rather than evaluate indicators that focus on what has happened in the economy and then predict consumer behavior, the CCI is derived from simply asking consumers how they feel about current conditions as well as their future outlook. This is done with the belief that a more confident consumer is one who is willing to engage in non-essential spending.

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